Premama Project

I collaborated with Premama to craft a series of wellness products that stand out in both form and function. My approach was grounded in minimalism, ensuring the visual appeal aligns with the purity and simplicity of the products' ingredients. The design is characterized by a judicious use of space, clean lines, and a subtle interplay of contrasting colors that not only differentiate the product range but also guide the consumer through the brand's narrative.

Palette

The palette was intentionally chosen to evoke a sense of calm and reliability, with each hue corresponding to a specific wellness stage, making the selection process intuitive for customers. The containers themselves are a testament to functional design, with a form that is both ergonomic and pleasing to the eye. Each label bears the hallmarks of my design philosophy: clarity, elegance, and a consumer-centric approach that puts product understanding at the forefront. Through this design language, I aimed to elevate the brand's presence on shelves and in the minds of health-conscious consumers.

This social media carousel showcases a suite of Premama wellness products, tailored for a visually compelling online marketing campaign. Each slide is meticulously designed to reflect the brand’s ethos of health and simplicity. The clean, minimalist aesthetic punctuated with soft, purposeful color highlights the unique benefits of each product. Engaging copy accompanies the visuals, offering promotional deals and customer testimonials to enhance credibility and drive conversions.

Swipe-through engagement

This narrative sequence, crafted for swipe-through engagement on social media, demonstrates my ability to blend product presentation with storytelling. The inclusion of contact information and a call to action in the final slide provides a clear pathway for consumer interaction. My design intent was to not only draw the eye but also to invite the audience into Premama's wellness journey, culminating in a design that’s both informative and inviting.